Alexandra Levits Water Cooler Wisdom Announcing My New Book Collaboration Mom.B.A.!

Alexandra Levit's Water Cooler Wisdom Announcing My New Book Collaboration Mom.B.A.! When I met Karyn Schoenbart in the summer of 2013, I never imagined that Id embark upon a partnership and friendship that would be one of the most defining of my life. Karyns the CEO of global market research firm The NPD Group, and today we publish the book weve been working on together for two years, Mom.B.A.: Essential Business Advice from One Generation to the Next. The book asks the reader to imagine life would be like if your mother was the CEO of a global company. She could provide the type advice that would propel a career and help them overcome the many stumbling blocks that keep people from fulfilling their full potential at work. Thats the idea behind Mom.B.A. Mom.B.A. is based on Karyns lessons to her daughter Danielle, now an established businesswoman in her own right. And in it, we include lessons on everything from effective first impressions and workplace politics to relationship development, skill building, and priority-setting. Alongside current employment research and trends, Karyn candidly shares funny anecdotes, triumphs, and missteps as she recalls her journey from an entry-level market research position to CEO. By the time you finish reading, youll feel like you know her as well as I do. Weve fortunately gotten a lot of support from senior leaders in the business community, and heres my personal favorite endorsement: Sometimes, matter-of-fact approaches to our biggest challenges are hiding in plain sight. Karyn Schoenbart blends the learnings of her life into a set of guidelines notable for their straight shooting, and credible because they ring with the truth of her own experience. Karyn s excellence as a business leader, as a mother, as a philanthropist, and as a friend are not separate achievements, but instead part of one storyline and approach that she has weaved together beautifully for us in this terrific book. --Oliver Libby, chair and co-founder, The Resolution Project. I thank you in advance for your support of my latest endeavor and hope you learn as much from Karyn as I have!